Kerstin - turning ambitious targets into results

Passionate about creative data-led marketing, teams that love what they do, and customer experiences worth talking about.

Trusted by dozens of ex-colleagues
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FINANCIAL SERVICES COMPANIES I'VE WORKED WITH

With Kerstin, you get a sweet deal all round

From Germany to Switzerland to the UK, Kerstin has worked in-house as well as agency side across a number of different industries.

She enjoys getting deep into strategy and is just as happy being hands-on, executing with her team, testing and iterating to focus on what works. She also loves learning and sharing her experience, whether that's through running training sessions, mentoring, or creating courses as a LinkedIn Learning instructor.

Commercial mindset, built in

Tide

85k to 500k customers growing UK SME market share from 1.5% to 7%
+230% customer acquisition at 95% lower cost vs channel average
App Store Share of Voice to 1st in category, overtaking Starling and Monzo

SeedLegals

Full budget ownership across all marketing channels
+24% revenue growth through new products, pricing and CRO
Exceeded lead, opportunity and conversion targets by 20% on reduced budgets
Owned all agency relationships end to end: selection, performance and contracts
Led and developed a team of 15 across all marketing functions and markets

Turn to Kerstin for award-winning marketing

With creative campaigns built alongside brilliant agency partners, Kerstin has picked up a few awards along the way.

Global SEO Campaign of the Year, B2B at the Global Digital Excellence Awards 2020
Shortlisted for Best Use of Search in Finance at the European Search Awards 2020
Shortlisted for Best Use of Data at the European Search Awards 2020
Employee awards for outstanding contributions at DEPT and TSB

Why you should choose Kerstin

Strategic vision

Translates business goals into measurable outcomes.

Team builder

Builds, develops and retains high-performing marketing teams.

Data-led

Grounds marketing decisions in analytics and commercial insight.

Naturally curious

Explores new opportunities, trends and ideas to test.

Cross-functional

Bridges marketing, product, sales, data and design teams.

Kerstin is trusted by colleagues everywhere

Kerstin has over 15 years' experience helping companies make more of their money. Today, colleagues trust her with setting the strategy, hitting ambitious targets and creating a team culture people want to be part of. So, you're in safe hands with Kerstin.

Think Kerstin could be a good match for Zopa?

Kerstin would love to meet you, hear about the team's plans and share more about her experience. She's only one click away from your diary.

Let's meet

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